A Brand New Recipe For Branding

In a recent article, I told the story of when I was a young whippersnapper, attaining classes at what was then and still is called "one of the more famous hotel schools in North America", the marketing professor gave us an interesting, but quite challenging assignment.

We were to find a hospitality business that marketed itself by using the participation of the owner as part of the "distinctiveness" of the business. At the time, this seemed like a most difficult assignment, because in those days, it seemed that not too many people really stood out in this field. At least that what it seemed like to me in my youth. Or maybe it was just that they did not want to either make a fool of themselves. There seemed little need to drive the world to their door. I chose a very different restaurant enclosed within an old 19th century Mansion in this very cosmopolitan city. It was called Julie's Mansion and was owned and operated by a very eccentric, but wonderful showman who knew that he had to differentiate his restaurant from all the rest. He knew that the best way to do that – after the assumption of great food, entertainment and service – was to turn himself into the "brand."

My job, as a young hospitality student, was to watch him carefully and learn as much as I could. One Saturday night I showed up and Julie was trying to 'insert' himself into the home team's pro hockey uniform. It was immediately obvious that Julie had never played hockey. To see a middle-aged man struggling to get into and then have to have me extricate him from the jersey, equipment, elbow pads et al, was hilarious for a young guy like me, who had been on skates and playing the game since age four. He certainly was not afraid to make a fool of himself. When I showed up that night, he had less than no idea what piece of equipment went where, and was struggling with the shin guards. He had got himself all tangled up with what he thought were hip guards, when in fact they were shoulder pads, worn over the shoulders. It was indeed the first time I had ever seen a 'player' wearing shoulder pads, stretched around his butt.

I helped him get 'dressed'. Next came the taping of the hockey stick. This was really hilarious, watching this fellow trying to figure out the right way to tape a hockey stick without making a mess of it and looking foolish to his customers. He had a special plan for that stick.

I taped his stick and now he was ready. He had on his uniform, equipment and helmet, borrowed from one of the local NHL players who were a frequent guest at the mansion. Now, he actually looked like a real NHL hockey player … in black and white running shoes, sans skates!

Then Julie 'flew through' the different alcoves and floors of the restaurant with a big ball of foodservice aluminum foil as his 'puck'. He stick-handled in and out and between tables, took shots with the aluminum ball off the walls, cross-checked his own waiters trying to serve tables, all the while yelling cheers and the phrase made famous' round the world, by Foster Hewitt : "he shoots …. he scores!" All this, at the top of his lungs. Then he had planned for a horn to sound loudly indicating that the 'period of play' in his imaginary 'game' was over. It was now time to go to the dressing room. In a flash, just like an on-stage magician, he quickly disappeared into thin air, hidden in his office.

My face was covered in tears. I could not stop laughing! The restaurant was in an uproar. Guests were laughing so hard … one guy literally fell off his chair. The waiters were laughing, the guests were laughing, I was laughing and all the while Julie was having a ball too. Here was a restaurateur who made his work fun.

I had not met one of these types before. I really liked and respected this fellow. But I figured then, and still today, that anyone who had that much fun … and made that much money … must know something the others did not. And he did. He became his own brand. 'Distinctive. 'Differentiated. 'There is attractive to people who are sick of seeing the same old, same old every day. People are attracted to differences not similarities. Take a look at what you can do with yours. It's right under your own nose.

© Copyright, Roy W. MacNaughton, 2006

Top 10 Celebrity Styles For 2008-2009

Every year we look to celebrities for fashion inspiration and new styles. Looking back over this year we can say that 2008 did not disappoint. Although some celebrities veered a little too far left of what is fashionably acceptable many others hit the bulls-eye. Even if you didn’t commit to any of the following trends, you can’t deny that they made statements in 2008. We have broken them down in order from 1 – 10 and let you know who owned that specific celebrity style.

Fashion Trend # 1: The Two-finger ring. This is one of the coolest jewelry trends we’ve seen in awhile. It has been spotted on famous celebrities such as Rihanna and Lauren Conrad from ”The Hills”.

Fashion Trend # 2: Baggy ”Boy” Jeans. This was a hit-and-miss look. It really depended on the body type of the person sporting the look. We think the new Baggy Boy Jeans should have a distressed and loose look, but should also be cut to show off a woman’s curves. This celebrity style was rocked by Reese Witherspoon and Katie Holmes.

Fashion Trend # 3: Nail Designs. Many celebrities decided to wear crazy colors on their nails this year. Those celebrities include Beyonce, Eve and Rihanna.

Fashion Trend # 4: Sky-Scraper High Heels. Every year high-heels get higher and more dangerous looking. If you don’t believe us just take a look at Victoria Beckham and Madonna.

Fashion Trend # 5: Pointless Accessories. Anything and everything was up for grabs to be an accessory in 2008. Just take a look at Miley Cyrus, Rihanna and Beyonce.

Fashion Trend # 6: Obama T-Shirts. For the first time we can remember political T’s were available and worn by the general public. Check them out on Halle Berry, Beyonce and P Diddy Combs.

Fashion Trend # 7: Nerdy Glasses. Geek-chic is a sure thing, when worn right. But be careful because dark, thick plastic frames aren’t a look everyone can pull off. If you want to see them worn right check out the celebrity style of Kanye West, Jay-Z and Common.

Fashion Trend # 8: Bangs. This look also doesn’t work for everyone, but when it does, watch out! Check out the bangs on Jessica Alba and Christina Aguilera…HOT!

Fashion Trend # 9: Leather Jackets. This look was taken straight from the 80′s, but worked great in 2008. Some celebrities rocking leather jackets were Vanessa Hudgens and Rihanna.

Fashion Trend # 10: Hippie Headband. Very few people can actually pull this look off. Personally, I’m not of fan of it on anybody. Some ladies sporting the hippie headband this year were Nicole Richie and Mischa Barton.

As you can tell there were many new celebrity styles this year, along with some re-tread styles. Every year we are amazed at what people bring back out of the closet and add to their wardrobe. No matter how much we may fight it, the looks always seem as glamorous and hot as they did before. We can’t wait to see what celebrity styles these people pull out next year. I guess we’ll just have to wait and see!

Dreams About Demons – The Meaning of Dream Warnings

When you see demons in your dreams, this means that the unconscious mind that produces them is sending you many warnings. The demons represent people who are cruel and immoral, and will ruin your life.

You are probably going to feel afraid and irritated with your bad dreams; however, their role is therapeutic. They are in fact opening your eyes, and helping you see hidden dangers that are threatening your life and happiness.

Your dreams show you the bitter truth as it is, so that you may avoid falling into traps, and so that you may prevent all mental illnesses.

The demons you are seeing in your dreams could be unfair business partners, people who will betray you when you have an amorous relationship with them, or people who envy you and want to steal all the privileges you have in life.

Be very cautious when you see demons in your dreams and think carefully before acting.

If you had the intention to get married to someone or to open a store with a business partner for example, you had better give up after seeing a demon in a dream.

You may also see demons in your dreams that will be representing negative parts of your own personality, and not other people of your social environment. In this case they will appear mainly like aliens that came from another planet, or strange human beings that have no blood.

Images where demon faces are seen in dreams represent other people. When they appear somewhat camouflaged they are a part of your own personality.

In any case, you can be protected if you learn the dream language and you translate all your dreams according to the scientific method of dream interpretation, which works like free psychotherapy. The wise unconscious mind that produces your dreams is a natural doctor that keeps trying to protect your mental health through dream messages.

This protection works either because the wild side of your own conscience is constantly trying to destroy your human conscience through absurdity, or you have many enemies in your daily reality.

In order to save your mental health, the unconscious mind has to give you information not only about your psychical world, but also about what is happening in the outside world where you live, because too many dangers are constantly threatening your mental health.

When you care about your dreams, writing them down regularly, and translating them according to the scientific method, you’ll discover that the unconscious mind is a very wise counselor and psychologist. By following its guidance, you will get rid of all dangers and nightmares, while learning how to live peacefully and happily for life.

Christina Sponias continued Carl Jung’s research into the human psyche, discovering the cure for all mental illnesses, and simplifying the scientific method of dream interpretation that teaches you how to exactly translate the meaning of your dreams, so that you can find health, wisdom and happiness.

How to Buy Quality Mexican Insurance Online

Typical Mexican Insurance Online Problems:

1. Not buying car Insurance for Mexico

U.S. and Canadian auto insurance is NOT recognized in Mexico and is invalid due to territorial exclusions. Travelers who don’t have auto insurance for Mexico and have an accident may spend many hours or days in jail and have their vehicle confiscated.

2. Forgetting to Buy Emergency Medical Assistance with your Mexican Auto Insurance Online Policy.

Mexico is an adventure and can become a perilous journey without emergency assistance coverage.The majority of health providers in the States do not cover Mexico.

3. How to Find Mexican Insurance Online Website.

It is suggested that you purchase Mexican insurance Online before entering Mexico. Although Mexican car insurance can be purchased from various vendors just prior to crossing the border, you may have difficulty verifying if your coverage is adequate and from a quality carrier approved by the Mexican government. You will probably pay more than you need to!

4. Legal Help and Bail Bond Expenses.

Here is an area is often forgotten in policy coverage. Your Mexico Auto Insurance policy should include an endorsement for Legal Assistance and Bond Expenses.

5. When you buy coverage, you should receive the following items to take with you on your trip:

* Authentic and admitted Mexican auto insurance policy printed legibly in Spanish and English.

* Accident instructions and important policy information.

* Essential phone numbers (Vital to keep on you in your wallet as well as in your vehicle)

* Car Insurance Premium payment receipt.

* Mexican Insurance ID cards with your certificate number and important phone numbers identified as working in Mexico or good in the US.

Make sure your plan covers your entire stay. All companies have daily, weekly, and yearly policies. You may find it less expensive to buy coverage with a longer period if you plan to stay over 20- 25 days.

Keep the ID Cards in your wallet or purse and keep the Mexican Insurance Online certificate and accident instructions in your glove compartment.

It is very important to separate them in case your car is stolen, or the authorities take your papers (frequently they don’t give them back) and you need to call the insurance company for translation or legal help.